How to handle the surprise departure of your agency counterpart. The unfortunate reality of the business world is that people don’t keep their jobs forever. The days of people joining a company, putting in 30+ years, and retiring without ever having to update their resume are long gone. This reality […]
Jason Campbell
4 posts
The “P” in RFP doesn’t have to stand for “pain”. Below are 4 tips that will make your RFP process an asset instead of a chore. 1. Start from Scratch If you’re not getting the results you want or need from your RFP process, my first tip is go back […]
The answer, as usual, is somewhere in between. Like most jargon of the marketing and advertising world, the word “programmatic” has been talked about longer than it has been practiced. It started out as an idea and it has evolved into both an industry and a core competency for a […]
If the content brief is a map, it needs to be good enough for your agency to get you to your destination. You just finished the first draft of your latest creative brief. You’ve got that feeling like it could be better, but you’re not sure what to change. I […]
