Netflix original series Stranger Things is an undeniable success. But what is the reason behind this TV show’s monumental success? Other than lovable characters and an amazing storyline, there is one marketing ploy at the heart of why millions of people across the world are falling in love with this […]
Nicole Schuster
57 posts
As we approach the new year, some sport have just started their season, while others are closing in on championship games. Nonetheless, one thing is obvious. There is an increasing number of brands taking advantage of sports marketing. And, if your brand isn’t one of those utilizing this strategy, keep […]
Individually, public relations (PR) and marketing serve many purposes, however it’s when these two functions are merged to create integrated marketing that the best results are yielded. Stay tuned as we explore tips and best practices for integration. Understanding Integrated Marketing Integrated marketing isn’t exactly a new concept. For years, […]
Marketers face a number of challenges. However, sometimes the greatest marketing challenges we face is determined by the industry itself. And, this is most easily exemplified by the challenges presented with cannabis marketing. Cannabis Marketing Presents Legal Complications There is no denying that cannabis is a hot topic. The extreme […]
Social media is cluttered with posts from friends, family, and brands. All of these people are fighting for your attention, so how are brands successfully grabbing your attention? The reality is, they aren’t… they are demanding it with well crafted social media videos. Social Media Videos Trending Videos on social […]
As of June 2019, the Pew Research Center indicated that roughly 81% of Americans who own mobile phones own a smart phone.¹ The sheer number of people using these devices has made mobile user experience (UX) design crucial. Just imagine how much less time you’d spend on your phone if […]
As technology continues to improve so do our communication tools, which in turn help to improve the communication and marketing efforts in our corporate environments. Despite all the amazing technological advances, there still remains communication difficulties for certain topics. For example, how does your company communicate which third party suppliers, […]
We did the research and wanted to share our findings with you. Here are 15 marketing podcasts you should listen to the next time you are looking for some industry insights. Marketing Over Coffee Hosted by John Wall (VP of Marketing at EventHero) and Christopher Penn (VP of Marketing Technology […]
Our market is filled with an abundance of streaming video services: Netflix, Hulu, Amazon Prime, Disney Plus, and soon Apple TV Plus. But, with so many options for consumers to choose from, how can these platforms ensure their success? By following the formula: Content + User Experience, you can better […]
Should we add a podcast to our content-marketing strategy? If so, do we pursue a branded podcast or in-podcast advertising? Stay tuned as we take a deep dive into everything you need to know about podcast marketing and how you can yield podcast marketing success. First Of All, Why Podcasts? […]
