Brand marketers today have more options for engaging leads and turning them into customers now than ever before. Of course, not every option is created equal. At the moment, one of the absolute best available is social commerce. 3 Things To Understand About Social Commerce Despite its reputation, you may […]
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This year’s webinars were sold out. We are excited to provide a recording of one so you can join Agency Spotter’s CEO and CoFounder, Brian Regienczuk, as he walks you through highlights of the 2019 Marketing Trends Report. Key takeaways from the webinar: Which services are the hottest Trends over […]
President of the New Jersey health and wellness marketing agency Trajectory, Eric Brody outlines how to gain the most insight from your first meeting with a potential healthcare marketing partner. You’ve just begun your new position as CMO at an organization that was heavily recruiting you for the past two […]
Only 30.2% of women hold leadership positions in the marketing agency world, which is a slightly lower figure than the past two years, according to Campaign and the Institute of Practitioners in Advertising (IPA). On the brand side, just 4% of Fortune 500 companies are led by a female CEO […]
Highlighting the top 20 marketers in Chicago from across tech, advertising, design, food and much more. Chicago is a city full of talented people and characters. To be known as an influencer in this city means that you’ve probably accomplished a couple of things or two in your career. In […]
A clear and informative digital marketing brief can go a long way. There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. Three agency thought leaders from top digital agencies shared what exactly makes a good digital marketing brief and what […]
How do you unify a Fortune 100 brand as old as AT&T? Hear from design and brand identity executive, Gregg Heard, as he shares the progress that AT&T has made and how that drives the brand experience customers. Gregg Heard, Vice President of Brand Identity and Design, at AT&T talks […]
How do you maintain focus to shape the future of digital for your company? Industry veteran, Tom Daly, shares his candid reflections on turning the ship and his experiences across top brands like UPS and Coca-Cola. Tom talks about turning towards a digital future and offers tips for any digital […]
Lessons of going from large enterprise to the startup world A lot of people who work in large companies say, “I really want to do something more entrepreneurial”. But, most don’t have any idea what they are getting into. Before leaving your cushy enterprise gig, you should attend this session. […]
How does a startup help to build an entirely new product category while trying to grow its own business as quickly as possible? In the world of B2B marketing, there are very few companies that can claim they helped build a category. Salesforce has helped the SaaS world grow by […]
