Marketers, can you tweak your retail marketing tactics in real-time? When considering the future of retail, the song “Blurred Lines” comes to mind. The division between e-commerce and bricks and mortar gets murkier every day. Some of that muddiness can be understood with a quick jaunt over to Twitter. These ten tweets will […]
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For nonprofits, winning attention for their cause can be an uphill battle. Often working with limited resources, it’s a challenge for nonprofits to break through the clutter and tell their story. It’s not easy to compete for attention against advertising for new and improved toothbrushes and 0% financing on 2014 models. […]
Native advertising: an ingenious marketing tool or erosion of journalistic integrity? We have John Oliver, of HBO’s Last Week Tonight, to thank for sparking the recent native advertising debate. Naturally, people on both sides took to Twitter to weigh-in. We couldn’t help but to collect a few of our favorites. […]
Get to know experience technology company Verndale and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Verndale a place where experience technology is artfully combined with content to produce award-winning, customer experiences. Location: […]
The secret to being a better CMO is that there is no secret. Regardless of whether you’ve hit the C-suite or are climbing the rungs, these videos from McKinsey on Marketing & Sales can help you be a better marketer in less than six minutes. The role of the CMO […]
Ah summer. When some of the best B2C tweets come out to play. Unlike Christmas or Thanksgiving, marketers have 3-4 months to play with summer themes on social media. And they’ve got a diversity of imagery to play with: grilling in the backyard, napping poolside, long days at the beach, […]
“That was the best Ad Club event, hands-down!” – overheard in the elevator at Isobar in Boston after an uber-successful night put-on by The Ad Club. If you missed this pairing of startups and agencies, start following The Ad Club of Boston, because if we know their President, Kathy Kiely, she will be outdone […]
Get to know Breakaway and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Breakaway Innovation Group (aka BIG) a unique combination of strategic consultancy, creative agency, and venture capital firm. […]
Twitter: where brands come out to play. This week’s edition of “10 Best Tweets” is all about brands. We love how Twitter creates an almost level playing field for brand communications, from startups to Fortune 500s. Every week brings clever, and not so clever, examples of companies trying to engage […]
Get to know mediaman USA and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover how German heritage and American creativity makes mediaman an independent digital strategy agency delivering internationally cross-pollinated ideas. Location: Cambridge, across the […]
