Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
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3.5 billion tweets are sent every week. That fact doesn’t dissuade us from pulling together our 10 favorites to share with you. Last week we saw brands celebrating Earth Day and pundits pronouncing Google+’s impending death. Quite the variety. Here are a few more marketing-related tweets to keep you in-the-know. #agencylife […]
Marketing conversations move fast on Twitter. We pulled together some of the best marketing tweets to help you catch up.
RFP got you down? We have a cure for what ails you. Here at Agency Spotter, we’ve devoted a good bit of time to discussing the RFP’s role in the creative agency search. Since it is often (but not always) how brands select their agencies of record (AOR), how could […]
“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the… Shorty Awards” – The New York Times On a recent Monday night in April, social media movers-and-shakers convened in New York City to recognize the best in their industry. Covering multiple social channels, personalities, events and brands, the Shorty […]
Dreading selecting your next creative agency with a RFP? Don’t! Check out this breakdown of the RFP process to do away with your agency search doom and gloom. 1. Rally Your Troops You and your marketing colleagues should be united behind a vision for your brand. Use the RFP to get […]
RFPs give your agency search much needed structure but aren't exactly "fast" or "easy." Read on for the whole story.
It’s time to find a new creative agency. Fearful the process will be full of dead-ends? Not if you plan ahead! Mile 0: Define What You Want Currently, the average agency search takes three to six months. That’s a long time to have your brand in limbo. Beat the industry […]
Why do you need a creative agency? Three good reasons. 1. Less Risk, More Reward One day, you may wake up and realize that your company needs to up its marketing game. But the modern world of marketing is a complex place. Hiring a creative agency is one proven way […]
March in San Francisco can only mean one thing: the Greater San Francisco Ad Club’s annual Addy Awards. The SF Addy Awards is a big night in Fog City. 321 entries submitted by 47 agencies were judged in a variety of disciplines. For your convenience, we pulled out six of […]
