Do you even remember what Airbnb’s branding was a little over two years ago? I didn’t. I remembered that there was some minor controversy about it. But, I certainly recognize and remember the Airbnb brand today. As Agency Spotter set out to cover branding and branding agencies for two weeks, […]
Ask The Expert
27 posts
There are few industries where crisis communication is more important than when it comes to healthcare, especially when you have the attention of the nation and the world. Our talk with Amy Comeau, the head of marketing at Emory Healthcare in Atlanta, explores what it was like at a major […]
Today, we have Ellen Donahue-Dalton, the head of marketing at Medecision. Ellen is speaks on consumer healthcare marketing and related marketing trends. Ellen is passionate about supporting innovation and entrepreneurs. With more than 20 years of marketing leadership, she has helped transform everything from organizational culture to user experience and […]
Guest writer Michael Valverde is the Head Producer and Storyteller at The Content Mine – a video production studio based in Atlanta. Michael helps his corporate and non-profit clients consistently mine and share their evolving stories. Michael is an award-winning filmmaker and marketing innovator with brand and agency experience. Take it away […]
Hear our talk with Kyle Porter, the CEO and Co-Founder of SalesLoft. SalesLoft is the world’s #1 prospecting and appointment setting software. In 2015, SalesLoft was recognized for their organizational health receiving Atlanta’s #1 best place to work in a survey by Atlanta Business Chronicle. SalesLoft grew from 4 employees […]
Join us as we talk to Kurt Uhlir, the CEO and Co-Founder of Sideqik, a platform that has quickly become the application of record for marketing teams working with brand influencers, athletes, players, local retailers, affiliates, ambassadors and other types of partners. Kurt is known for leading, advising & building […]
It’s a rite of passage for every marketer. Congratulations, for the first time, you’re managing your creative agency relationship. The agency search is over and you have a new agency partner that exceeded your expectations from the initial impression to the final pitch. Now it’s time to get to work. […]
Master the art of business development with tips from one of the world’s leading social selling experts. Sales and new business development has evolved to become one of the most crucial functions of any organization. Whether your product or brand is customer-facing, or focuses more in the B2B space, […]
Agency Spotter recently sat down with Ed Nevraumont, a CMO and seasoned analytical marketer with over 15 years of experience at organizations like McKinsey and Expedia. Today’s CMO needs both a creative vision and a serious proficiency with marketing analytics to build a sustainable, successful brand. Ed Nevraumont is […]
There is no recipe for going viral. But the man behind one of YouTube’s most viral videos is sharing some of his tactics with us. Remember when this inspiring piece about Arthur’s transformation showed up on your Facebook feed? Arthur Boorman’s powerful story was shared over and over. Nick Jonas […]
