Stay ahead of these digital marketing pitfalls. Guest writer Natalie Dell O’Brien is a marketing strategist based in Silicon Valley. She blogs about digital marketing and career development at www.NatalieDellObrien.com. A former elite athlete, she is also an 2012 Olympic Bronze Medalist in rowing and corporate motivational speaker. Take it […]
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Get more from your partnerships. Too many client-agency partnerships are crushed on the rocks because of miscommunication and mismatched expectations. You invested time in finding your creative agency; don’t let your effort turn into a sunk cost. Steve Denker, of strategy agency TopRight Partners, shares six tips you can use […]
Maximize your e-commerce agency ROI. You’ve got an operational e-commerce site. Congrats! But now it’s time to drive revenue, especially as the holiday shopping season ramps up. Just as Agency Spotter can help you find the right ecommerce agencies to build your site, we can help take that relationship to […]
What do consumers really want? Trying to convince consumers that your brand is “the one” is getting harder, even with the help of the best branding agencies out there. What do you do when your consumer has no interest in a long-term commitment? We brought in expert Patricia Hambrick, founder of The Hambrick Group and Professor of […]
The secret to being a better CMO is that there is no secret. Regardless of whether you’ve hit the C-suite or are climbing the rungs, these videos from McKinsey on Marketing & Sales can help you be a better marketer in less than six minutes. The role of the CMO […]
Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]
Your company's website is a brand ambassador, a data collector and a conversion tool. Or at least it should be. Does your site needs a little work in one or all of those areas?
