Social Strategy from Strong B2C and B2B Brands Branded social media is like vanilla ice cream: commonly found but rarely extraordinary. Almost every brand uses some form of social media. But how many of them use it to their business advantage? Harvard Business School professor Mikolaj Jan Piskorski (a former Agency […]
branding
66 posts
Get to know Proverb and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Proverb an agency that makes brand truths simple. Location: Boston’s South End Core Service: Branding Additional Services: Advertising, Design […]
Get to know Figmints and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Figmints, a hop from Boston, a delicious branding shop that delivers. Location: Scenic Pawtucket, RI Core Service: […]
Avoid Death by 1,000 Paper Cuts, The Five Most Dangerous Cuts to Avoid Douglas Spencer Principal, Spencer Brenneman A big welcome to Boston-based guest writer Douglas Spencer, a brand marketing veteran who’s done every type of marketing communications known to man. Take it away, Douglas! Inconsistency is enemy #1 of […]
Get to know FORGE Worldwide and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Forge Worldwide an advertising agency that drills down to brand truths with smarts and style. […]
The Ad Club, Boston’s 100-year old start-up. In addition to a vibrant history and a devoted community of sports fans, Bostonians can also brag about The Ad Club. Established in 1913, the club’s membership includes 28,000 New England professionals in marketing, branding, and advertising. The club brings this community together […]
There’s a hashtag for everything. Looking for marketing advice? Tips for Mother’s Day gifts? Deep, opinionated dives into the NFL Draft? Twitter has you covered. For your benefit, we pulled out some of last week’s best advice-packed tweets, a few examples of brands like Ford and Old Spice piggy-backing on […]
3.5 billion tweets are sent every week. That fact doesn’t dissuade us from pulling together our 10 favorites to share with you. Last week we saw brands celebrating Earth Day and pundits pronouncing Google+’s impending death. Quite the variety. Here are a few more marketing-related tweets to keep you in-the-know. #agencylife […]
Your company's website is a brand ambassador, a data collector and a conversion tool. Or at least it should be. Does your site needs a little work in one or all of those areas?
Going through an initial branding or a rebranding process can be intense. Ask branding agencies these five questions to get the ball rolling.
