Being a marketing game changer ain’t easy. How do some companies manage their brands so well? These days, marketers with serious digital expertise and a heavy dose of creativity are to blame. These people may be internal or with a great agency. Regardless of where you find them, their ability to […]
Mobile
14 posts
Get to know Ayantek and how they contribute to the hustle of the Hub. Agency Spotter is all about helping marketers and agencies get to know each other. Discover the talent that makes Boston’s Ayantek a digital strategy agency that can wrestle clients’ data into meaningful digital interactions. Location: Bedford, right outside […]
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
If Prolific could give the power of mobile to one moment in history, what would it be? All Paul Revere really had to do was send a GroupMe message, “the brits are coming”
