In a world with millions of brands, one of the most creative ways to stand out is to engage in unexpected food & beverage marketing. When a business does something that their customers don’t expect, it grabs their attention. And, it makes people remember you. Today, more and more brands are doing […]
red bull
2 posts
Guerrilla marketing is so much more than flashmobs and free samples. Despite being 30 years old, guerrilla marketing still feels fresh. Jay Conrad Levinson described the concept in his 1984 book, called (surprise!) Guerrilla Marketing. The term comes from guerrilla warfare, which involves using atypical, non-traditional tactics in battle. For marketers, the goal […]
