Tips to Grow Your Business with Social Media Each week, Agency Spotter will bring you Spotted, an inside look at what’s hot in the agency world, exciting updates from the agencies on our site, or what we’re working on in the office. This week, Nichole and Daniel from the Agency […]
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When trying to raise awareness of a terminal disease, keep it simple. That’s why the Ice Bucket Challenge works. Clever hashtags only go so far. To get the attention of millions, to go viral, takes something more. Marketers watching the ALS Ice Bucket Challenge take over Facebook feeds and earning […]
Marketers, can you tweak your retail marketing tactics in real-time? When considering the future of retail, the song “Blurred Lines” comes to mind. The division between e-commerce and bricks and mortar gets murkier every day. Some of that muddiness can be understood with a quick jaunt over to Twitter. These ten tweets will […]
Twitter: where brands come out to play. This week’s edition of “10 Best Tweets” is all about brands. We love how Twitter creates an almost level playing field for brand communications, from startups to Fortune 500s. Every week brings clever, and not so clever, examples of companies trying to engage […]
Being a marketing game changer ain’t easy. How do some companies manage their brands so well? These days, marketers with serious digital expertise and a heavy dose of creativity are to blame. These people may be internal or with a great agency. Regardless of where you find them, their ability to […]
10 must read tweets to get your Monday up to speed. Cannes Lions is over but its afterglow of creativity and buzz is not quick to wane. On a bigger international stage, the 2014 FIFA World Cup is creating its own headlines from Brazil. In this world of second-screen viewership, World […]
Social Strategy from Strong B2C and B2B Brands Branded social media is like vanilla ice cream: commonly found but rarely extraordinary. Almost every brand uses some form of social media. But how many of them use it to their business advantage? Harvard Business School professor Mikolaj Jan Piskorski (a former Agency […]
More than just donuts. Last week kicked off with Apple’s Worldwide Developers Conference in California (#WWDC14). By Friday, the trending topics had moved on to sugar-high inducing National Donut Day (#nationaldonutday) and the 70th anniversary of D-Day (#dday70). Catch all those hashtags? And we haven’t even hit the marketing world […]
Armed with the Hootsuite app, we joined the 1,000+ digital marketers who converged in Atlanta this week. And Digital Summit Atlanta was a blast. The pace was whirlwind, the presentations packed with information and the DJs spectacular. Despite losing keynote speakers The Woz and David Pogue to last-minute flight delays, we left […]
The results are in from our very precise, scientific analysis of #marketing on Twitter last week! Ok, maybe the analysis wasn’t up the standards of big data gurus at SAP. But we still culled some key tidbits. What did we learn? It’s the thick of conference season, World Cup prep […]
